The wedge
he average independent restaurant pays an aggregator like DoorDash or Uber Eats somewhere between fifteen and thirty percent of every online order. That number does not appear in the public-facing checkout. It comes out of the operator’s margin. A Houston restaurant doing $25,000 a month online is paying roughly $93,000 a year to platforms that own the customer relationship and the data. That is a salaried employee’s worth of fees, every year, for the privilege of being listed.
The closest alternative is Owner.com. Owner ships a real product and a real revenue lift for some operators. It also ships a Capterra one-star case where the operator’s sales dropped by at least $6,000 in the first month. Their public price is $249 a month plus a five-percent guest fee. The five percent applies to every order, forever, and it compounds. Multi-year contracts and surprise rate hikes are the wider category’s playbook. Toast operators have publicly described being notified that their fees were tripling overnight.
Korufi takes the wedge. Flat $179 a month. No commission, no per-order fee, no surprise rate hike. Customer payments route through your own Stripe, so the customer list and the chargeback liability stay with you. Onboarding is a paste of your menu URL and about five minutes. Everything from the storefront to the Google Maps sync is on one bill.
The second wedge is visibility. The aggregator and the SaaS-on-a- shared-domain own the URLs your customers find on Google. Korufi gives every dish its own indexable page on your own domain, with the structured-data markup that puts it in “near me” results and in the AI overviews now sitting above them. A diner searching “jollof rice Westheimer” finds you, not a marketplace listing that took a cut to send them to you anyway. Long-tail local search is the highest-leverage acquisition channel an independent restaurant has, and Korufi is built to win it.